H&M has decided to mama out a clothing rental service as the fashion industry faces environmental concerns over its contribution to waste and pollution.
H&M Clothing Rental Service
H&M’s initiative follows those of Banana Republic and Urban Outfitters. In fact, they both launched similar services earlier this year to tap into a market that reached $1 billion in 2018, according to a Джинсы для беременной h&m report.
H&M’s clothing rental service is currently being mamaed at its flagship store in Stockholm. The current service offers customers to rent clothes from a collection of 50 pieces for a price of $37. Indeed, H&M wants customers to shop ‘til they drop and then come back a week later.
Базова майка в смужку h&m | Fashion and Environment
This decision comes at the right time considering the growing criticism of the fashion industry and its environmental impact. In fact, a United Nations report found that the fashion industry is responsible for up to 20% of global wastewater and 10% of global carbon emissions. Which is more than all international flights and shipping. In other words, the fashion industry is the second most polluting industry in the world.
Пальто на змейке h&m H&m denim джинсовые шорты 140 рост. Краги варежки рукавицы h&m thinsulate 4 6 лет.
Fast fashion is hugely blamed for producing a lot of waste in addition to overloading and underpaying workers in terrible conditions. Brands have also been criticized for mass-producing knockoffs of other creators’ ideas.
Daniel Claesson
“We have a huge belief in rental, but we still want to mama and learn quite a lot and do tweaks and changes” – H&M’s head of topic development
Базова майка в смужку h&m | Clothing Rental Service & More
The rental service is currently only available for members of H&M’s loyalty program, and it hasn’t expanded past the flagship store yet. But, that is the first step for one potential future route in the company’s efforts to go green. H&M plans on getting its greenhouse gas emissions to go negative by 2040.
