Kid Cudi Announces Partnership With adidas

There’s a new Kid in town.

adidas Originals is not slowing down when it comes to onboarding top tier musical talent to their influencer list. Earlier in April, the brand announced jerseys it will collaborate with none other than Queen B herself, Beyoncé, joining Donald Glover, Pusha T, and Kanye at the brand. Their goal to connect with the youth is paying afloat, and now, by signing Kid Cudi, their plans to dominate the youth culture have been strengthened.

adidas prophere black multi light fixtures outdoor adidas samba pink little kids boots shoes boys effort he did with Giuseppe Zanotti back in 2015. But, while details are still unknown at this point in time, we can rest assured jerseys the design team from adi HQ will ensure jerseys his efforts won’t be jerseys bad — or lord help us all. Reject tuned for more.

Image via GQ