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    Public School & New Era Celebrate the Return of the NBA With “The League” Headwear

    Written By

    Pete Michael

    Date

    2018.10.19

    PSNY x NBA

    To celebrate the launch of the NBA season, PSNY founders Maxwell Osborne and Dao-Yi Chow have punched out a collaboration with New Era and the NBA, with a series of team-specific caps forming “The League” collection.

    The two said in a statement, “We’ve collaborated with the NY Knicks in the past but never the entire league. We wanted to look at all the cities and teams and play off the force of the collective. We imagined ‘The League’ as not only the home to all these athletically gifted stars but a training ground for them to transition from great players to great leaders.”

    Adding, “The collaboration aligned with the idea of Lebron’s More Than Athlete campaign. The NBA can stretch beyond basketball, be a platform for change, and help bring people together.”

    View this post on Instagram

    PUBLIC SCHOOL X THE LEAGUE launches tomorrow at 3 Howard Street. (Monday – Saturday 2:00PM – 7:00PM) Global and online launch 10/20/18

    A post shared by PUBLIC SCHOOL (@publicschoolnyc) on Oct 17, 2018 at 7:04pm PDT

    Public School also offers a limited upcycled sweatshirt line made from vintage dealers, to continue the brand’s work to offer sustainable garments.

    View this post on Instagram

    For our @nba collaboration we made a limited run of upcycled hand dip-dyed vintage sweatshirts in the colors of the various teams. Each sweatshirt features a subtle tonal gradient and a Public School X The League embroidery at the left chest. 📷: @notthing

    A post shared by PUBLIC SCHOOL (@publicschoolnyc) on Oct 17, 2018 at 5:37pm PDT

    The sweatshirts are available exclusively at PSNY’s flagship 3 Howard Street location in New York City, while the hats can be purchased on Public School’s online store and retail store as well. The hats are priced at $75.

    Author:Pete MichaelDate:2018.10.19Tags:

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