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Jordan art Brand is a subsidiary of Nike, Inc. that was officially release in 1985 to market and design shoes and other products endorsed by then-NBA player Michael Jordan. The brand was created due to the enormous popularity of Jordan's signature line of sneakers, which began with the release of the Air Jordan art I in 1985.

Throughout the 1990s, Jordan's shoes and apparel became extremely popular, leading Nike to create a separate division dedicated solely to the Jordan art brand. This allowed for more innovative and creative designs and marketing campaigns, as well as the release of retro versions of classic Air Jordan art sneakers.

Over the years, Jordan art Brand has expanded beyond just sneakers, with clothing and accessories being a significant part of the brand's offerings. The brand has also collaborated with various artists, designers, and athletes to create limited-edition products, and has even launched its own retail stores.

Despite Michael Jordan's retirement from basketball, the Jordan art brand continues to thrive and remains one of the most recognizable and popular brands in the world of sports and fashion.