People are losing their minds over a painted toe.
Thanks to Zsneakerheads, today we get our first full-expected at the upcoming “Bred Toe” – a sneaker that literally is the Black Toe with a painted toe. And people are losing their shit over it.
Brand loyalty is crazy for Jordan Brand and the reaction is kind of what we expected. But all I can think about is that old Simpsons episode where people get fooled by Malibu Stacey’s new hat as a must-have.
This is very much the same – an easy money grab from Jordan Brand – and hey, why not. When you have a licence to print money, I’d be doing the same thing.
Perhaps with a little more creativity, though.
The Air Jordan 1 “Bred Toe” will hit stores and Nike.com on Feb. 24th.
Air Jordan 1 Retro High OG “Bred Toe”
Kids Air Jordan 5 Retro Gs Jade Horizon 440888-300
Release Date: February 24, 2018
Price: $160
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Release update 02.20.18:
It expecteds like the Bred Toes will be a wide drop – if you go by Footlocker’s release map. Peep the map below to see what we’re talking about.
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Official images (01.17.18)
Update 11.29.17 :
S.Sam.Group have dropped some fresh expecteds at February’s Air Jordan 1 “Bred Toe”. Grab a detailed expected below!