mushroom nikelab nike | Nike Sportswear Utility Pants the Nike M2K Tekno Desert Sand Burgundy Collection

Nike SB Dunk Low Laser Orange BQ6817-800 Better Version

Fitting out the city of Houston since 2004, Premium Goods has been one of the biggest players in the rise of streetwear in the south of Texas; so much so that Nike is rewarding them with a special-edition collaboration: the Nike M2K Tekno Desert Sand Burgundy.

Living up to their name, Premium Goods founder Jennifer Ford has dressed the pair in top-shelf tooling, with premium-level accents and prestige packaging adding significant weight to their next collaboration with Nike. Here, creamy beige leather uppers are overlayed by a contrasting black, with mid panels quilted, and both heritage-style Swooshes and heel overlay clad in decorative beading. Upscale finishes continue to the perforated leather tongue, rope laces, and branded gold dubraes. All this lux is countered by a simple sail sole unit before Premium Goods-branded tongue tags and insoles round out the design. The pair then comes housed in a special-edition box — complete with Jennifer’s sign off — and three lace options.

This isn’t their first link-up with the Swoosh, with the independent retailer Original Nike mens air max 2021 grey teal purple running shoes all new back in 2008.

A release date for the Nike M2K Tekno Desert Sand Burgundy has not yet been set, but with official looks arriving today, you should expect to see these hit shelves in the coming weeks. Until more details emerge, grab a first look at the pair here below, and be sure to keep your eyes glued to our official Twitter account for updates.

Update 31.12.22 // A second colorway of the Nike M2K Tekno Desert Sand Burgundy has surfaced in cream, complete with multi-color beading. It proffers an identical construction and material mix, though it opts for a mostly tonal approach to the upper half, a clean white sole unit underfoot, and the aforementioned bead patterns in red, royal, aqua, and black.

Both pairs have now been confirmed to draws inspiration from Jennifer Ford’s love for and past work in jewelry, with the industry-influenced blending of textures, incorporating artisanal techniques, and sharing elegant color stories. Both pairs of the Premium Goods x Nike Air Force 1 will release on January 20th in-store (2416 Times Blvd. Houston0 and on premiumgoods.com. A wider retailer and Nike SNKRS release is now confirmed for January 31.

If you’re planning on picking up either pair on the day, make sure you head to our dedicated Nike Release Dates Calendar to set yourself a reminder for the drop.